Brazilians willing to pay more for cork
The cork stopper is synonymous with quality wine for Brazilian consumers. This is the main conclusion of a study in Brazil by the market research company Conecta, in partnership with Ibope – Instituto Brasileiro de Opinião Pública e Estatística, aimed at assessing the habits of wine consumers in São Paulo. Those surveyed indicated that the closure method of the bottle is very significant in assessing the quality of the wine. The wine consumer is willing to pay, according to the same study, between 4 and 5 euros more for a wine closed with a natural cork stopper. The consumer also believes that the cork helps to better preserve the taste of the wine. In fact, 80% of those surveyed believe that the noble wines require a natural cork stopper.