Cork is the preferred closure of the Chinese
Chinese wine consumers stated that the cork stopper is their preferred closure and that it is associated with quality wine. In a study in which those surveyed were asked to give their opinion on three types of closure: cork stoppers, aluminium caps and plastic seals, the cork stopper emerged as the winner. Conclusions: 96,8% of those surveyed consider the cork stopper associated with quality wine; 85,3% prefer wines closed with cork at the time of purchase, while only 34,8% opt for the aluminium cap, and 8,4% choose the plastic seal; 94,3% of Chinese state that the cork stopper is the most recognised closure, while 61% indicate the aluminium cap and 33% plastic.
The study was conducted online with 2152 people surveyed, aged between 18 and 64 years, residents in Beijing, Shanghai, Guangzhou and Chengdu. The study was performed by CTR Market Research.