In recognition of Earth Day, BevMo!, the ultimate specialty beverage retailer, today announced that all 115 of its stores now offer recycling for cork, one of the world’s most sustainable products and a mainstay of wine for more than 400 years. Through a partnership between BevMo!, ReCORK and a sponsorship by SOLE, a leading manufacturer of footwear products based in Vancouver, BC., the recycling program takes the corks collected at BevMo! stores and transforms them into stylish flip flops.
“As something that’s renewable, biodegradable and recyclable, natural cork is a fitting symbol with which to recognize Earth Day,” said Alan Johnson, BevMo!’s chief executive officer. “We are excited about our partnership with ReCORK and pleased to make a contribution to the environment by providing our customers with an easy way to recycle their corks and thereby give used corks a second life.”
Natural cork is one of the world’s most sustainable products and, contrary to popular belief, there is no shortage of cork. Cork is biodegradable and recyclable, and only a portion of the bark of a cork oak tree is removed to make a wine cork – the trees are not cut down. In fact, cork oaks that are harvested tend to be healthier than those that are not, and they can be harvested every nine years during their lifespan.
Beginning on Earth Day, April 22, and beyond, customers can join the recycling efforts, and drop off their used corks to any BevMo! in California or Arizona. At the launch of the program on Earth Day, customers can start making a difference and also receive a free wine carrier made of recycled materials and free wine coasters made from natural cork, while supplies last, when they bring in used corks. Thanks to BevMo!’s partnership with ReCORK, BevMo! shoppers will also have the opportunity to win SOLE sandals made of recycled cork. The giveaway to 115 lucky customers launches on Earth Day and lasts until May 22. Customers simply register in store for a chance to win.
Satisfying customers since 1994, BevMo! is the ultimate specialty beverage retailer where beverage lovers can discover the best quality wines, spirits and beers, at great prices. BevMo! makes shopping convenient, comfortable and fun. BevMo!’s knowledgeable, dedicated and welcoming team of experts can assist both enthusiasts and first-time buyers of wine, spirits and beer to discover something new. A one stop shop for everything beverage, BevMo! also supplies so much more including specialty foods, cocktail mixers, cigars, glassware and bar accessories. BevMo! also offers most of its products for purchase online, for delivery or in-store pick up. To find out more about BevMo!, please visit www.BevMo.com.
ReCORK is a natural wine cork recycling program. ReCORK’s goal is to recycle natural corks and be a point of interaction about the crucial role of cork forests. ReCORK is committed to sustainable solutions, partnering with like-minded companies and developing innovative consumer products that use natural cork to replace petroleum based materials. The ReCORK program is sponsored by SOLE, a leading manufacturer of footwear products based in Vancouver, British Columbia. More information can be found at http://recork.org. More information about cork can be found at www.100percentcork.org. To download a mobile database to your smart phone that identifies wines by closure type, go to http://recork.org/corkwatch