December 15, 2010 — Her career looked so promising until she committed the ultimate yuletide faux pas: showing up at the annual company holiday party with a bottle of wine – dare we say it?! — sealed with an artificial stopper.
Such is the sobering message from a video released recently at Party Faux Pas that depicts the sad tale of an office worker who fails to realize that artificial wine closures can undermine the environment. Not to mention the fact that metal and plastic wine closures are about as festive as moldy mistletoe.
The clip, narrated by not-so-internationally renowned wine sommelier Garth Lockwood, is one in a series of videos produced by 100% Cork, the nationwide campaign to educate wine drinkers about the environmental, social and technical benefits of choosing natural cork closures over artificial stoppers.
Additional videos, including those without tongues placed in cheek, can be found at www.100percentcork.org. The site also allows viewers to sign a pledge that will be sent to major wineries and wine retailers urging them to increase their reliance on wine finished with natural cork.
Reasons to Love and Choose Natural Cork
On a serious note, cork allows wine to properly age in a healthy and controlled environment and has proven to be the ideal closure for more than 400 years.
From an environmental perspective, metal screw caps and plastic stoppers produce 10-24 times more greenhouse gases and consume as much as five times more non-renewable energy than real cork over their life-cycles, according to a peer-reviewed study by PricewaterhouseCoopers.
Cork is harvested from the bark of cork oak trees grown in the Mediterranean Basin. Contrary to popular belief, cork oaks are not cut down or harmed during the harvest, which provides among the world’s highest-paid agricultural jobs.
Cork oaks can live for hundreds of years, and there is no shortage of corks or cork oak trees. Demand for cork provides an incentive to plant and maintain the Mediterranean’s vast oak forests, which every year offset the carbon produced by 2.5 million cars.
The World Wildlife Federation has called the use of plastic and metal wine closures a “major threat” to Mediterranean cork oak forests because their use undermines demand for cork.
About 100% Cork
100% Cork is a campaign to educate U.S. wine consumers about the benefits of choosing wine with real cork stoppers because of cork’s environmental, technical and societal advantages. The campaign seeks to recruit and organize wine consumers to request that winemakers and retailers choose natural cork over artificial stoppers. The campaign is funded by the Portuguese Cork Association and the Cork Quality Council.
Contact:
Sitrick And Company
Jeff Lloyd
(212) 573-6100
Lance Ignon
(415) 369-8443
media@100PercentCork.org
