Portuguese cork is going to be featured in London Fashion Week, that will take place in the West Wing of the Somerset House, from February 18 to 23, and during which the Portugueses Marques’Almeida are going to present their Fall/Winter collection.
The cork oak bark was the selected material by Portugal to symbolize the ecological sustainability Utopia in the International Fashion Showcase (IFS), an initiative of the British Council and the British Fashion Council with the participation of 24 invited countries.
The event, that is part of the agenda of London Fashion Week and that is being a platform to emerging fashion designers, has as theme “Utopias da Moda”, that invokes the book “Utopia” from Thomas More, published 500 years ago, as referred by the Agency for Investment and Foreign Trade of Portugal (AICEP).
Challenged to share the interpretation of Utopia, the responsible of Portuguese attendance, planned by Aicep Portugal Global and Portugal Fashion — ANJE, choose cork “to make known its potential as raw material”.
One cork ton was donated by Corticeira Amorim, which was used to cover the floor and one structure of the room, where Estelita Mendonça, HIBU, KLAR, Pedro Neto and UNT collections are going to be displayed.
The Portuguese presence will culminate on Tuesday with the fashion show of the Fall/Winter collection of Marques’Almeida, founded by Marta Marques and Paulo Almeida. This is the tenth collection that this brand presents in London Fashion Week, where 83 international fashion designers are going to show their collections this year.