Wine Drinkers Now Have Directory of Wines with Cork

Posted 10 February 2011


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CorkWatch Provides On‐Line Access to 1,500 Wines

Napa, California – January 25, 2011 – 100% Cork announced the launch today of CorkWatch, an on‐line directory of more than 1,500 wines that indicates which ones are sealed with natural cork.

“U.S. wine drinkers overwhelmingly prefer wine with cork, but it has been difficult for them to determine if a bottle is sealed with a cork or a plastic stopper,” said Peter Weber, Executive Director of the Cork Quality Council. “CorkWatch lifts the veil on wine closures by providing definitive information about whether a bottle of wine is finished with real cork or not.”

CorkWatch can be accessed at www.corkwatch.org or the campaign’s Facebook page. The Facebook page has more than 36,000 fans, many of whom have asked how to determine if a bottle of wine is sealed with genuine cork.

The resource was launched with 1,540 wines derived largely from A.C. Nielson’s listings of top selling premium brands. More than 50 wineries made entries to CorkWatch on the first day they were offered the opportunity to do so. CorkWatch users are encouraged to enter additional wine varietals.

About 100% Cork 100% Cork is a campaign to educate U.S. wine consumers about the benefits of choosing wine with real cork because of cork’s environmental, technical and societal advantages. The campaign seeks to recruit and organize wine consumers to request that winemakers and retailers choose natural cork over artificial stoppers. The campaign is funded by the Portuguese Cork Association and the Cork Quality Council.

Contact:
Sitrick Brincko Group
LLC Jeff Lloyd
(212) 573‐6100
Lance Ignon
(415) 369‐8443
media@100PercentCork.org