Type of closure draws attention

“Twisting Tradition: Consumer’s Behavior Toward Alternative Closures” is a study of consumer perception conducted by Nelson Barber, Christopher Taylor and Tim Dodd, of Texas Teach University. This study finds that 71% of North American consumers prefer cork stoppers. The researchers stressed that the packaging of a product may have considerable value in terms of competitive marketing strategy and stressed that “the type of closure immediately calls attention to the product, and is considered by consumers as a direct reflection of the quality of wine”.