Type of closure draws attention

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Type of closure draws attention

Twisting Tradition: Consumer’s Behavior Toward Alternative Closures” is a study of consumer perception conducted by Nelson Barber, Christopher Taylor and Tim Dodd, of Texas Teach University. This study finds that 71% of North American consumers prefer cork stoppers. The researchers stressed that the packaging of a product may have considerable value in terms of competitive marketing strategy and stressed that “the type of closure immediately calls attention to the product, and is considered by consumers as a direct reflection of the quality of wine”.


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